Archive for March 2007

Using Technology to Help Manage the Buy Cycle

We spend a lot of time working with clients on how to set up the marketing process — what piece of information is most needed at what stage of the buying cycle and how do you best get that into the hands of your prospects. It’s hard work that requires attention to lots of little […]

Are SEO Firms Killing SEO?

A senior exec at a search engine marketing firm recently posted an intriguingly titled article, “The Search Engines are Killing SEO.” His premise is that search engine algorithms, backed by brilliant PhD minions, are becoming so good at recognizing relevant web sites that SEO efforts may not be necessary in years to come. My problem […]

Welcome to What’s Working

Marketing is changing at a breathtaking pace. Tools like the Internet, Web, e-mail, and search engines have brought us in contact with millions of people at the touch of a button. But what’s really working? Are all these people prospects? Of course not. So now we need to fine-tune our strategies and communication programs to […]

About

Marketing is changing at a breathtaking pace. Tools like the Internet, Web, e-mail, and search engines have brought us in contact with millions of people at the touch of a button. But what’s really working? Are all these people prospects? Of course not. So now we need to fine-tune our strategies and communication programs to […]