Archive for May 2007

Marketing is Not the Dark Side

Dick Morley, engineer extraordinaire and inventor of the programmable logic controller (PLC), penned an interesting article in InTech Magazine entitled, “Marketing is Not the Dark Side.” Intruging comment from an engineer. Dick is also an angel investor who has been paying a lot of attention to what works and what doesn’t in technology companies. In […]

PR Wall of Shame

Walt Boyes, Editor in Chief of CONTROL Magazine, and I are working on our presentation on May 21st at the MCAA Annual Conference. The topic is “PR: How to Get Editors Attention and Then What To Do With It!” Walt had a great idea. We’re going to end the presentation with our “PR Wall of […]

SEO vs PPC

Just a little something short and sweet on an important topic: how to get the most bang for your buck out of search engines. First tip: ignore all those e-mails you get that promise to get you onto the top 500 search engines for $50. They don’t work because all they do is submit your […]