What’s Working in Marketing

Just finished reading Made To Stick by the brothers Heath. It’s about how to make our communications stickier. For those of your who haven’t read it yet, here are the cliff notes: To make your ideas sticker: (1) Identify the central message you need to communicate — find the core. (2) Get someone’s attention by [...]

I thought it was just me. And that’s only because I have a teenage daughter who would rather text than talk on the phone. My husband still thinks it’s funny when he sees me texting. I’m not as fast as my daughter, but I’m not half bad, either. Now this just in from eMarketer. Turns [...]

Here’s a big shakeup in the world of print media. The New York Times announced that as of today they are doing away with subscription access to their web site. Apparently the $10 million in revenue from online subscriptions pales in comparison to the ad revenue they can garner from more viewers. Most people these [...]

Once again, Apple’s PR team managed to save Steve Jobs hindquarters. Here’s how events unfolded. Last week, after only 8 weeks on the market, Jobs lowered the price of the iPhone from $599 to $399. For those of us who haven’t gotten around to purchasing one yet, that’s a strong incentive to suck it up [...]

The only way to really understand networking is to immerse yourself in the medium. Take Web 2.0, for instance, and the revolution we’re seeing in social media. First popularized by our kids, sites like MySpace and Facebook have millions of users. And now adults are networking through these sites as they sport sophisticated interactive technologies, [...]

The National Association of Manufacturers has sent letters to the US Senate and House committees on the Permanent Internet Tax Freedom Act (S.156 / H.R.743). They are urging members to advance these bills which will permanently extend the current moratorium on taxing Internet access. The current bill, which has existed since 1998, is due to [...]