Archive for October 2007

SEO: Google Rules

There isn’t enough bandwidth or electricity in the entire world to spider and index all of the web. So Google has to make choices as it decides who should turn up at the top of its listings. Their advice to you is to create a community of like-minded individuals that builds its popularity over time. […]

Why We Don’t Listen

We’re in marketing, we’re supposed to communicate. And that means listening as well as, or better than, we talk. Here’s an interesting quote I just ran across from Jiddu Krishnamurti, an Indian philosopher: I do not know if you have every examined how you listen, it doesn’t matter to what, whether to a bird, to […]