What’s Working in Marketing

Our biggest problem with advertising when we were kids was the sugar-coated cereal that was paraded in front of us until we begged our parents to buy it. Our kids are growing up in a different world. The price of the teaser goods has gone up, way up. For example, hip-hop music will be promoting [...]

I stumbled over an interesting article about how companies manage their outbound email communications to their customers, partners, etc.  I was surprised to read how many companies manage this effort in a decentralized fashion.  “Some 24% of executives surveyed said six or more departments manage their e-mail messaging activities separately.”  Six or more departments?  Good [...]

I shouldn’t be surprised. When a company is growing by leaps and bounds there are bound to be detractors. Facebook has recently taken some hits in both the IT and financial press. The Times Online, London, had this to say in an article about Facebook’s push for revenue via advertising: Facebook plans to escalate its [...]

In September 2007, sales & marketing executives from across the automation industry gathered in Chicago for 2.5 days of presentations, roundtables, and 1:1′s about how to meet the challenges of finding and closing customer accounts in the 21st century. View videos from two of the sessions. We’ll let you know when more are available. MARKETING [...]

This just in from the Associated Press. News Corp. Chairman-CEO Rupert Murdoch expects to scrap subscription fees for The Wall Street Journal Online. News Corp. has agreed to acquire Dow Jones & Co., publisher of The Wall Street Journal, for $5 billion in a deal expected to close in December. “We are studying it and [...]

In a recent article I read on BtoB Online, it noted some of the challenges to consider if you are currently planning (or are doing) e-mail marketing internationally.  I was surprised to read that e-mail marketing is just emerging overseas, as compared to the U.S. .  Some of the comments they mentioned were obvious, such as [...]

This piece about the economy was just posted on National Review. The numbers look good as the economy fires on all cylinders. Enjoy it while it’s here! Well, well, well … 166,000 new jobs. Twice the consensus view. Did somebody say Goldilocks? Did somebody say the greatest story never told? U.S. businesses and entrepreneurs are [...]

If it wasn’t hard enough to effectively market products and services online, the FTC is now seriously looking at introducing a Do Not Track List for behavioral marketing tactics on the Internet.  They held a 2-day Town Hall meeting titled “Behavioral Advertising: Tracking, Targeting and Technology” to “address issues raised by the practice of tracking Web [...]

In the October newsletter, we shared some upcoming manufacturing spending trends that were recently published by AMR Research.  We learned about these trends at ISA’s second annual Marketing & Sales Summit held in Chicago this past September.   Alison Smith delivered an informative keynote presentation that discussed the findings from AMR’s 2007 Manufacturing Spending Survey. In case [...]

According to eMarketer: – Three-quarters of all Americans use the Internet – Two-thirds of all US homes have broadband connections – Two-thirds of American Internet users shop online That makes the US the world’s largest online market. In Western Europe (UK, France, Germany, Italy, and Spain), rates of Internet usage and broadband penetration vary from [...]