Archive for November 2007

WSJ to Follow NYT with Free Online Access

This just in from the Associated Press. News Corp. Chairman-CEO Rupert Murdoch expects to scrap subscription fees for The Wall Street Journal Online. News Corp. has agreed to acquire Dow Jones & Co., publisher of The Wall Street Journal, for $5 billion in a deal expected to close in December. “We are studying it and […]

Going Mobile and International Email Trends

In a recent article I read on BtoB Online, it noted some of the challenges to consider if you are currently planning (or are doing) e-mail marketing internationally.  I was surprised to read that e-mail marketing is just emerging overseas, as compared to the U.S. .  Some of the comments they mentioned were obvious, such as […]

In Case You Need Reassuring About the Economy

This piece about the economy was just posted on National Review. The numbers look good as the economy fires on all cylinders. Enjoy it while it’s here! Well, well, well … 166,000 new jobs. Twice the consensus view. Did somebody say Goldilocks? Did somebody say the greatest story never told? U.S. businesses and entrepreneurs are […]

FTC Considers Internet Do Not Track List

If it wasn’t hard enough to effectively market products and services online, the FTC is now seriously looking at introducing a Do Not Track List for behavioral marketing tactics on the Internet.  They held a 2-day Town Hall meeting titled “Behavioral Advertising: Tracking, Targeting and Technology” to “address issues raised by the practice of tracking Web […]