Archive for May 2008

Targeting Your Email Campaign

In a recent article on B2B Marketing Online, author Judith Names talks about the importance of targeting your audience in your next email campaign. It was a good reminder that we need to be segmenting our growing email lists into sublists to target our messages more effectively. She suggests making groupings around behavior statistics like […]

Tech Editors Get Web 2.0

Journalists’ perceptions and engagement with social media differ based on their beat. That was one of the findings of a study released today by Brodeur and Marketwire. The study surveyed journalists from five different beats — politics, lifestyle, technology, healthcare and travel. In addition to gauging their online activity and its impact on reporting, the […]

Text Messaging Ads Catch On

If you haven’t already been experimenting with Web 2.0 tools like Facebook and Twitter, you better start. This is where advertising is heading, especially as we try to engage the next generation as they enter the workforce. This from today’s Wall Street Journal: Analysts like to make bold predictions about the growth of mobile advertising. […]

Google’s Devolution Effect

Interesting article in InformationWeek about how the overwhelming amount of information available online, but often not what the customer is asking for, is creating an even more skeptical market. What marketers need to provide are strong brands that deliver what the customer wants. Creating an environment of free information where data flows easily among people […]