What’s Working in Marketing

This announcement strikes me as a bit odd. Google, which controls over half of all search traffic, is now going to start telling us what web sites are most used and by which audiences. Certainly Google knows a lot about web sites as their spiders crawl cyberspace ceaselessly. But for them to tell us what [...]

Both candidates for president are pushing heavily on the web front. And both are trying to make their sites more engaging, with lots of multimedia, including Barack TV and McCain’s Multimedia Center. Whatever your politics, here’s a great example of how to make marketing fun. This is an electronic game that weaves in Senator John [...]

Hey do you smell popcorn? Here’s another non-marketing thought for a Friday afternoon. I received these YouTube links that made me wonder about the power of cell phones and how it affects us! Enjoy… http://fr.youtube.com/watch?v=kAd0aWxs7kQ http://fr.youtube.com/watch?v=ju5yIFu4yY8 http://fr.youtube.com/watch?v=V94shlqPlSI I bet you’ll think twice next time you answer your mobile phone!

This is a bit of a departure from our usual marketing topics, but it’s an important issue so I’m going to raise it here. I’m not a doctor, nor a medical researcher. But I am a parent who’s been fighting for the life of my teenage daughter who has now been diagnosed with Lyme Disease [...]

Thanks to Jim Cahill at Emerson for Twittering this interesting article. Most of the industry networkers I know are on LinkedIn, but it’s not as heavily used as FaceBook or MySpace because it’s “all business.” No cute applications to add in to show people clips of your favorite movies, etc. But they have added a [...]

I’m always curious about how other companies, especially large software companies, plan and spend their marketing dollars. They often see trends faster because they are experimenting with a broader marketing mix than a company with a smaller budget. Oracle’s CMO gave a presenation at a recent BMA conference that described, at an unusual level of [...]

A few interesting tidbits from the Wall Street Journal’s D: All Things Digital annual conference. Unless you’re Dell or Apple Computer, willing to sell to anyone who draws a breath, you tend to avoid advertising venues like television and radio. Their extremely broad reach means you’re throwing marketing dollars away on many viewers/listeners who will [...]

A recent cover story in Information Week, “Make It Your Tube“, highlighted how quickly online videos are proliferating across the Internet. The article had some interesting stats, as well as covered the key points in managing/publishing a streaming video program. Article Stats include: How Often Do You View Video Online? Once/day or more: 34% of [...]