Archive for August 2008

How to Deliver Stunningly Awful Remote Demos

E-mail marketing to rented lists is still tough going in the technology markets. Usually, it’s list quality that’s the problem. Sometimes it’s the creative. Well, here is one example where the creative certainly wasn’t the problem. In fact, it was brilliantly hilarious. From GoToMeeting: How to Deliver Stunningly Awful Remote Demos Dear Shari: Ever scan […]

Integrating Marketing Promos

New from MarketingSherpa: Imagine your SEM-based lead-generation efforts converting at 17%. Most marketers see their conversions in the single digits – the lower single digits – when they could be much higher. Check out how an online education site boosted their course-takers five times. Includes five lead-gen steps and keyword optimization know-how. Here are creative […]

Call For Presentations – Aberdeen 08 Mfg Summit

Just got a note from the Aberdeen Group – they are looking for senior Manufacturing personnel who have an interesting story to tell for their November Manufacturing Summit.  Here’s the message: The Aberdeen Group is looking for Manufacturing Executives and Senior V.P.’s of Supply Chain, Operations, Engineering, Quality and Plan Managers to speak at our […]

Gap persists between sales and marketing

In a recent study by the CMO Council, the statistics still show that sales and marketing gaps exist and need to be addressed.  Here’s some of the facts from the article on BtoB Online: The study, called “Scenarios and Solutions: Mapping the Sales Effectiveness Traps and Gaps,” was based on in-person interviews with more than […]