What’s Working in Marketing

We’ve been exploring some of the tools of Web 2.0 and an interesting article came up about RSS Feeds.  RSS Feeds are a powerful way to build readership and reach an audience directly.  We are starting to see the adoption of RSS feeds across corporate web sites in the automation markets, and we encourage you [...]

I just had to share this article. The absurdity of the PETA organization never ceases to amaze me.  Who are the people and who spends time figuring this stuff out? Would you buy Ben & Jerry’s if this were true? This could either be a brilliant marketing opportunity or travesty…  Anything/anyone that would tamper with [...]

This just came across Twitter-land and wanted to share.   It was a good story on how Kodak launched a social medial program.  Even though it’s a consumer play, it’s a good example that may spur an inspiring thought or two. Kodak Clicks With Media Success excerpt: Q: What kind of impact has blogging and social [...]

The 3rd Annual ISA Marketing & Sales Summit was held last week in downtown Cleveland, and what a week it was!  This event is co-chaired by our very own Shari Worthington and editor of Control Magazine, Walt Boyes.  Thanks to everyone who attended and presented, our events continue to increase in quality and caliber each [...]

No, this isn’t a message from your shrink.  But it is an important question for your business. If you haven’t noticed already, we are immersing ourselves in the social media realms to better understand how to leverage these mediums in marketing.  The issue is that all the new social media channels, and there are MANY, [...]

Get an invitation to join your son or daughter’s network? Or did you happen to invite your son or daughter to join your network?  If you have, then your are not alone.  In fact, my son set up a MySpace account for my Dad’s car business, and I got an invite just yesterday from my [...]

So, we’ve been talking about Twitter for a few consecutive postings.  I thought it may be worthwhile to talk about the proper “etiquette” for Twitter-ing.  As it is now, there is no real formality around how to make a post, it’s more of a stream of consciousness and sharing of information. For example, today, I [...]

Want to check out Twitter but feel a little overwhelmed? Here’s a couple of pointers for you. 1. Set up an account and carefully choose your user name. Your user name on Twitter is the only thing that is indexable. Many people use the firstname-lastname combination – no spaces – i.e., tomjones, etc. I use [...]

On this past Tuesday, I attended a one-day New Marketing Bootcamp that was all about Social Media. Thanks to Chris Brogan and Paul Gillin for taking us through the day. In fact, an expanded New Marketing Summit is happening later this October at Gillette Stadium, check it out it will be worth the time investment. [...]

I guess the term has been circulating for a little while now, but a Frolleague is a colleague who sends a friendship request. I guess LinkedIn is not happy about the crossover of friends and professional relationships on their network. Here’s a bit of the article I found: LinkedIn claimed 47% of the UK’s web [...]