Archive for October 2008

Blogs Influence Buying Decisions

Who knew? Really, there is an entire discussion around how all these Web 2.0 technologies influence the buying cycle, specifically of technology products.  There seems to be extra evidence surfacing that indicate technology products are well suited for blogs and influencing buyers. In yesterday’s BtoB Online, a report indicated: More than half of blog readers […]

The Real SEO

I saw this post on tumblr.com, another social media site, today: SEO is using deodorant instead of washing. SEO is masking bad coffee with sugar. SEO is cramming instead of studying. SEO is using pain killers instead of going to the dentist. SEO is taking weight loss pills instead of exercising. SEO is a comb-over. […]

Online Spend to Increase

Last week we posted an article about the decline in print advertising spend across many well-known, well-read publications.   In that posting, it was discussed that there was not a supporting view of how much of those dwindling dollars in print advertising were going to online advertising.   Well, no sooner did we publish that post that […]

The Strategy Paradox

The Balanced Scorecard, McKinsey Matrix, Strategy Maps, BCG Matrix…if you search on Google for “business strategy” theories, you’ll get about 1.6 million hits, far more than any company can read and digest, let alone successfully implement. I’ve read my fair share of business strategy books. Michael Porter’s Competitive Strategy is still my all time favorite. […]