Archive for October 2008

Magazine Ad Revenues Down

This just in from Media Post.  It is not the best news for our friends who are negatively affected by print advertising , but it is something we all saw coming.  Newsflash (or not): Print advertising continues to shrink.  We can all see it in the “thin-ness” of the print magazines we do receive, it’s […]

Social Media Test Brings Gartner Mea Culpa

A perfect example of how social media works was played out this afternoon between Gartner and several bloggers/Twitter-er’s, that resulted in Gartner apologizing.  The good news is Gartner listened, and did the right thing in the process.  But now without a few dings here and there.  Rules of social media: 1.  Word travels fast. Lightning […]

Video Ad Spend Building Momentum

Came across an interesting article by emarketer.com that noted the growth in video advertising in the next five years.  Intuitively it makes sense, and they describe what will become a 2-way play with large brand advertisers that will pair up TV and online ads for the double bang.  The accessibility to online video is growing, […]