Archive for November 2008

Measurability of Marketing ROI

The Economist Intelligence Unit has released a new survey of CMO’s, “Future Tense: The Global CMO.” Most of the conclusions will be no surprise to readers here: balance global brand awareness with local market relevance, adopt new media and integrate, develop new skills and partnerships, champion innovation. But I found one key finding of the […]

Invitation to Join ISA Marketing & Sales Group

At the last ISA Marketing and Sales Summit, the idea was introduced to set up a LinkedIn Group.  The intention was to provide a connection point for past and present attendees, and to open it up to all who are part of ISA’s marketing and sales community.  The good news is this group has been […]

Where’s Your Net?

It’s getting a little crazy out there.  Layoffs have been happening all over the place, and it promises to continue.  Marketer’s across industries are worried about their jobs and their companies, and this usually creates a little cultural paranoia in our every day business lives.  Everything becomes about revenue, where the dollars are coming from, […]

Twitter for Business

If you haven’t already gotten a Twitter account, it’s time. It’s a great “micro-blogging” tool that, even though quite new, has proven useful in business. At the ISA Marketing and Sales Summit, Chief Blogger (and Director of Marketing Communications) at Emerson Process, Jim Cahill, talked about how they use Web 2.0 tools to provide a […]