What’s Working in Marketing

Happy New Year from Shari and Juliann and the gang at Telesian. We thank our clients, families, and friends for all your support in 2008. We look forward to wonderful 2009! As 2008 comes to  a close and we think about what lies ahead, there seems to be some mountainous terrain out there.  In tumultuous times, marketing [...]

I just ran across a couple of articles that I wanted to share: The first article lists out several podcasters in social media and marketing.   While it is looking for votes, I thought it was a good list because I didn’t know some of the folks there. Here’s the article:  Best Podcasts on Social Media [...]

Many PR agencies are out of control, pitching anyone and everyone multiple times for the same pitiful story. So TechCrunch, the hottest technology blog, is going to stop honoring embargoed information. Turns out, some of the agencies who are pitching under an embargo aren’t exactly honoring it themselves and the news is breaking elsewhere, often [...]

Hi, it’s Juliann.  Last week I was tagged in a meme that has been circulating around the Twitterverse.   The person who tagged me was Lisa Hoffmann, a PR gal from North Carolina who is just awesome, I might add!  I met Lisa through Twitter, she was of my first friends there @lisahoffmann (two n’s) .  [...]

I suppose it was inevitable, given the broad reach of the Internet. Most of us have probably seen one or more of the terrorists’ YouTube videos. Now Wired Magazine reports that jihadists are getting their message out in more Web 2.0 forums. And it’s not just about internal coordination. They’re out to sway public opinion. [...]

Attention all you marketers out there who aren’t taking your Internet marketing seriously. This survey tells it all. When people are willing to give up sex for their Internet connection, you now know where the priorities lie From the NY Times and Harris Interactive: Intel came up with a novel way to show how important [...]

Ok, let’s talk about what’s up with CMOs .  What’s with this?   I was a bit disappointed to read this news. If CMO’s do not get a handle on what’s happening in social media and it’s tremendous power branding opportunity, then they are just sticking their heads in the sand.  A survey by Epsilon [...]