What’s Working in Marketing

I was invited to give a talk today at WPI during National Entrepreneurship Week. My topic — “New Media Marketing.” It was interesting to be face-to-face with a room full of kids, most half my age, and talk about a world they thought they knew inside out. These kids grew up online. They all had [...]

You are invited to submit an abstract for the 4th Annual ISA Marketing and Sales Summit, sponsored by the ISA Management Division. The Summit will be held on 9-11 September 2009 in Boston, Mass. Abstracts should be submitted based on the Summit theme and topics. Abstracts should be 500 words or less and describe what [...]

The news is filled with depressing details about layoffs. So we thought we’d share a bit of uplifting data from the manufacturing sector. The industry turnaround may be coming faster than many anticipated. We talked with Vance VanDoren, Consulting Editor at Control Engineering Magazine and manager of the IntegratorGuide.com web site. Vance shared some interesting [...]

We get this question from clients all the time — What are the typical numbers for e-mail open rates and click throughs? Typically, we look for open rates in the 30+% range and click-throughs in the 5-20% range. The way to make that happen? Always look for ways to improve performance: content that better addresses [...]