Archive for March 2009

Messaging in a Recession Economy

I was talking with a friend the other day on the phone when he received an email message from a vendor he works with and he immediately reacted with “Yea right, that’s NOT what I need right now.”  It got me thinking about the messages we are sending to our customers and subscriber lists and […]

You want to sell me what?!?

I was frolicking around Twitter, following the #marketing chat, and was reminded of the old McGraw-Hill advertising guy. Anyone remember him? For those of you who are too young, he’s got an important message for all B2B marketers: “I don’t know who you are. I don’t know your company. I don’t know your company’s product. […]

Marketing Budget Update

Marketing professionals across the globe are facing budget challenges, with the added pressure to grow business in this tough economic climate.  You can bet there is buzz going around, because new technologies are throwing curve balls to the best laid plans.  Last budget planning period, typically August – October looks dramatically different from today in […]

Social Networks More Popular Than Email

We’ve been doing a lot more work in the Web 2.0 space recently. Not surprisingly, we see a lot of skepticism from vendors. I’m sure it’s because these marketers aren’t really familiar with the Web 2.0 world. If they were, they would know that their customers are really using social networks and blogs and microblogs. […]