What’s Working in Marketing

This great blog post by Rosabeth Moss Kanter is apropos as we wind our way through the summer in hopes of an economic turnaround this fall. Are you facing falling customer orders? Slower renewals? Cancellations? Requests for ever-deeper discounts? Those are silly questions. Of course you are experiencing these recession symptoms. And you have probably [...]

I’m always curious to see what some of the bigger enterprise software companies like IBM,  Oracle and SAP are doing with social media.  So while cruising around, I found the “Oracle Mix Blog” which had a post about Oracle’s  Twitter accounts and trends for the various profiles.  Oracle has 13 twitter accounts out there, and [...]

The long, sanitized corporate video is now a big no-no. They’re boring and less than useful. And the over the top production quality is an immediate indicator to viewers that it’s probably a marketing piece done mostly for the company’s benefit. The Internet and Youtube have dramatically changed expectations when it comes to videos. As [...]

A quick add-on to Juliann’s post about the test e-mail open and click-through rates. The Epsilon study breaks down rates by industries. General financial services e-mails were opened most frequently, followed by general business products and services (that would include the technology markets). Click-through rates in January through March 2009 were highest for consumer packaged [...]

Epsilon recently released a study about the use and success of email campaigns, and the news was looking good. In fact, I received this information in an email from the MediaPost’s Center of Media Research.   If you are not employing an e-mail based campaign yet in your marketing plans, we encourage you to seriously [...]

Yesterday I had the priveledge to give a webinar for Progressive Business Audio Conferences about “Marketing with Twitter.”  To see the Twitter note stream from the presentation, check out #pbac.  It was a great audience, and I want to thank everyone who attended that webinar. I’m always amazed at the interactions that happen during and [...]