What’s Working in Marketing

Yesterday morning I had the pleasure to give a talk about Social Media to a great group of folks in the non-profit sector.  There was lively discussion throughout, especially when it came to social media policies.   There are many questions around where to draw the lines when it comes to a social media policy, [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]