Archive for January 2010

What are newspaper publishers to do?

This morning I was reading a Harris poll from the Mediapost about daily newspaper reading habits, which had some very revealing statitstics that are surely going to hurt the newspaper industry more. In fact, content wars are heating up all over the place.  I was reading up on DomesticatingIT’s article roundup last week, and Jon […]

2010 Outlook, Part 1: Search and E-Mail Marketing

2009 was a turbulent year, to say the least. Manufacturing and high tech took a good hit. Not quite as dramatic as 2001, but painful nonetheless. For marketers, this turbulence means more attention is being paid to tighter and tighter budgets. The pressure is on to make each dollar, each click, each conversion targeted and […]

Top 5 Faves week ending 1-22-10

This week we take a look at a few different articles, and run the range of topics from what Rockwell is doing with their social media strategy to a great blog post that outlines how to create a world class customer experience.  Enjoy! 1. Rockwell Automation Makes Social Marketing a Strategic Channel I was pleased […]

#Socialgraphics the new demographics?

I happened to listen in to a webinar last week by Jeremiah Owyang and Charlene Li from the Altimeter Group about “Understanding Your Customer’s Social Behavior” that highlighted emerging behavior characteristics that we are discovering in the social networking world.  The  days of targeting by geography, gender, age are taking a backseat now that virtually […]