What’s Working in Marketing

This week’s top 5 faves are insightful articles that we hope will  help improve your marketing efforts – or at least give you a different view on it.  From SEO, to SMS, to social networking, I can pretty much guarantee that there’s something on this list that will raise an eyebrow or trigger a divine [...]

Apparently, there could be some sunshine with blue skies in 2010.  This is a welcome relief for many of us, compared to the last time we blogged about marketing budgets.   In a recent Mediapost article that highlighted a poll by ANA, it seems that the worst of budget cuts are in the rear view [...]

Hope everyone had a nice Valentine’s Day weekend! Last week was a whirlwind of news and information from Toyota recalls, to the starting of the Winter Olympics and more.  We even had a good blog discussion about potential B2B publishing models, feel free to add your ten cents. This week’s articles continue on the theme [...]

The Internet has pushed hard on businesses and business models, in some cases upsetting entire industries. Case in point…publishing. Juliann recently wrote about the newspaper industry and their struggle to survive in a world of aggregated news content that’s freely available to anyone with a browser. Now we see the B2B publishing industry showing significant [...]

This week’s top five had some good news for B2B marketers on growing budgets and some executives speaking out on what they are doing in this economy to be successful. We’ve also got a couple of other interesting, not marketing-related posts to share from Punxsutawney Phil’s shadow statistics and a bonus article to vote for [...]

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of [...]

This week had several articles to parse through, but I have it narrowed down to five that I think are worth reading.  Here it goes: #1.  Salt to the Wound: After Three Months, Only 35 Subscriptions for Newsday‘s Web Site I forgot to reference this article in my post last week about the troubles of [...]