Archive for March 2010

Top Five Faves – week ending 3-26-10

This week’s top five faves’ is a mix of marketing favorites that I came across in the last 2 weeks.  We’ve  got a few strategic topics to consider, like taking a closer look at buyer personas, (something I’ve always wanted to explore further), along with understanding behaviors in the social web,  and how to handle […]

Top 5 Faves week ending 3-12-10

This week’s Top 5 Faves talks alot about what’s happening in social media, it includes an update on how the Fortune 500 are using social media tools, discussion around why social media policies don’t work, and the challenges the CNN President is having with social media in general.  Also, we added yet another discussion point […]

Email Monetization Strategies

Today, Nielsen Business Media announced they are shuttering Sales & Marketing Magazine. Yet another case of a print publication unable to adapt to the Internet era. With all the upheaval in the world of publishing, one of the hot topics is monetization of digital properties — how do publishers make money from the Internet? A […]

Call For Papers: ISA Marketing & Sales Summit

You are invited to submit an abstract for ISA’s 5th Annual Marketing and Sales Summit, In Search of the Holy Grail: Integrating Marketing and Sales, sponsored by the ISA Management Division. The Summit will be held 1-3 September 2010 in Atlanta, Georgia. Don’t miss your opportunity to share your expertise, solutions, and best practices for […]