Archive for April 2010

Podcast: How to Create Valuable, Relevant Content for Social Media

As more brands are jumping on board with integrating social media tools into their marketing plans and campaigns, it becomes painfully obvious that creating and managing good, shareable content has its challenges.   In this podcast, I spend some time talking with Mike Boudreaux, Product Manager at Emerson Process Management and Jon DiPietro, entrepreneur, blogger and […]

Social Media Marketing

I started teaching marketing courses in the grad program at Worcester Polytechnic Institute in the fall of 2009. I loved it and am now teaching 3-4 courses a year there. One of the students I met in my first class is Steve Shin, a bright young man already at work in the Internet marketing space. […]

Every tweet stored by Library of Congress?

Just another thing to think about.  I read today that just about any tweet (except Direct Message (DM) tweets) will be stored by the Library of Congress. In fact, they have been storing all public tweets since the inception of Twitter.  With more than 50M tweets and 600M twitter searches daily and rising, that’s going […]

E-Marketing Best Practices: Latest Research

A wealth of new research is out to help us fine tune our e-marketing programs, from the web site (the cornerstone of any e-marketing program) to search marketing to e-mail marketing to social media. How does your implementation compare with these best practices? • All important calls to action need to stay above the fold […]