What’s Working in Marketing

Just came across this post by eMarketer about a new report on online lead generation… Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects indicate the web [...]

This week’s issue is focused on social media because I read several articles last week that touched on questions I’ve been asked recently.  Questions like:  Are there good examples of Facebook B2B pages?  Is auto-tweeting everything ok to do?  How are some of the big companies doing with social media?  I hope you found these [...]

I’m writing this Top Five Faves from the road, I’ve found a nice Barnes & Nobles cafe to connect and catch up briefly.  Last week was all over the map with good articles, it was hard to pick just 5!  From last week’s Old Spice campaign (never seen anything like it) along with a couple [...]

In the process of researching information for an upcoming presentation, I came across this article about video growth and watching behavior that got my attention.  A recent comScore study showed that in the month of May, an average of 100 videos was viewed per viewer across all video sites. How many videos did you watch [...]

We’re happy to welcome back our Top 5 Faves, which highlights five articles we’ve read over the past week or two that we thought you’d like to know about.  Last week was packed with good tidbits to share, and hope you find them as interesting as I did.  Here’s the best of the best from [...]