Archive for August 2010

Corporate Blogging and B2B Social Networking Take Off

Millions of personal blogs can be found across the Internet. Some aren’t worth the digital ink they’re written with; others are filled with interesting information about a person’s area of expertise. Here’s a journal about one person’s journey through the horrors of chronic Lyme Disease (something our own family knows all too much about). The […]

Podcast: Do’s and Don’ts of Natural SEO (Search Engine Optimization)

Highly effective search engine optimization strategies that really improve natural search rankings is a specialized area of expertise.  Not everyone can do it, even though they say they can…there are many fly-by-night operations that promise the world and completely under deliver.  That’s why for this next podcast, we decided to sit down with our very […]

Aligning Marketing and Sales

The theme for the upcoming ISA Marketing & Sales Summit “In Search of the Holy Grail: Integrating Marketing and Sales”, and the Summit is running a blogging contest to win a iPod Touch if folks blog about a topic relevant to the upcoming Summit.  So, here’s my “entry”… although I’m not really qualified to win..I […]

Altimeter’s 8 Success Criteria for Facebook Marketing

Of all the social networks, building a B2B presence on Facebook has its challenges.  Similar to LinkedIn, managing a Facebook page can feel like an echo chamber.  We know we need to be doing a better job in this area, so when this new report came out from Altimeter, I had take a closer look.  […]