What’s Working in Marketing

Millions of personal blogs can be found across the Internet. Some aren’t worth the digital ink they’re written with; others are filled with interesting information about a person’s area of expertise. Here’s a journal about one person’s journey through the horrors of chronic Lyme Disease (something our own family knows all too much about). The [...]

Highly effective search engine optimization strategies that really improve natural search rankings is a specialized area of expertise.  Not everyone can do it, even though they say they can…there are many fly-by-night operations that promise the world and completely under deliver.  That’s why for this next podcast, we decided to sit down with our very [...]

The theme for the upcoming ISA Marketing & Sales Summit “In Search of the Holy Grail: Integrating Marketing and Sales”, and the Summit is running a blogging contest to win a iPod Touch if folks blog about a topic relevant to the upcoming Summit.  So, here’s my “entry”… although I’m not really qualified to win..I [...]

Of all the social networks, building a B2B presence on Facebook has its challenges.  Similar to LinkedIn, managing a Facebook page can feel like an echo chamber.  We know we need to be doing a better job in this area, so when this new report came out from Altimeter, I had take a closer look.  [...]