What’s Working in Marketing

I stumbled over this article today that talked about how Rockwell is integrating social media with their direct mail campaigns.  It sounds like they are doing some good things over there, kudos to them!  I wanted to highlight a few things that jumped out at me: 1.  Social media started out more grass roots then [...]

Would you like Twitter better if it came across in newspaper form?  On some days it certainly has some merit.  I came across Paper.li on Twitter from my friend Mike Boudreaux. I did the usual sign-up-right-away and then did nothing with it.  But lately I’ve been seeing it be used in interesting ways.  I wanted [...]