Archive for April 2011

Why Groupon is NOT a Good Business Strategy

In a tight economy, most people love a good deal. Heck, I love a good deal even when the economy is purring. So it’s really no surprise that Groupon is taking off. According to their site: Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. We send the deals to thousands of subscribers in our free […]

Content driving a mind-shift in Marketing

This article in BtoB really got my attention that talked about how content needs are driving organizational changes.  The article raises an important point about how content generation and distribution is changing the way many organizations are thinking about content in general.  I’s not just about creating good content, it’s more a mind shift that […]