Archive for May 2011

Humanizing Your Brand – Google Chrome Campaign

In the recent weeks, Google launched a new campaign for Chrome, and I must say I that I like it. First off, it provides a very human view of how a “user” would potentially use a browser like Chrome.¬† Google is calling it it’s biggest “offline campaign ever” because it is using TV ads to […]

Facebook vs Google: What NOT To Do With Your PR Program

The Internet is a great theatre for confrontation. Doesn’t matter the size of the company — upstart or behemoth — there is plenty of room for wars. With all the eyeballs out there, even though they may not pay a big subscription fee for your service, they engage enough with pay per click ads that […]