What’s Working in Marketing

It’s a rhetorical question of course…but would you give a lion a field of grass to eat and expect them to be satisfied?  Or would they like some nice juicy meat…or perhaps the lamb itself… I can see them licking their chops now. I ask this question in relation to social media and content generation.  [...]

I had the pleasure of brainstorming with Rogers Corp. recently. Market Development Manager Ken Kozicki came up with this great idea of Knowledge Sharing Days for the new group he’s put together. They gather every quarter or so to spend some time together, expanding their knowledge base. This week they started with a great technical [...]