Archive for July 2011

Three Tiers of Email IPs: Beware Group #2

To continue our discussion on email tales from hell, here’s an excerpt from a MarketingSherpa blog post that shows I am not the only one concerned about the quality of the many compiled and “verified” but definitely NOT opt-in lists. Note the concerns in Group #2, which is where list brokers fall. One of many […]

Tales from Email List Hell

After what I went through this morning, I’ve decided we need to start a thread on the topic of email list experiences from hell. I have one to get us started. One of our clients asked about purchasing third-party email lists. We warned them that this part of the marketing industry is still in rough […]