What’s Working in Marketing

A new study reports that there has been a drop in the number of Inc. 500 companies who maintain corporate blogs. According to the authors, “Use of blogging may have peaked as a primary social media tool in the US business world. The new data shows adoption of blogging is declining for the first time [...]

How do you get a web site visitor to notice a particular piece of information on your web site, such as a new white paper or a limited time offer on a new device? Most of us assume, that if something is somehow emphasized on our web site it will get noticed. Well, maybe not. [...]