Archive for April 2012

Is ExxonMobil Greedier than the Government?

We’re doing some behinds the scenes research on what works in infographics. The point of these is to convey a slice of important data in graphical form so it’s a quick read and easy to digest. But what about the title? What influence does that have on your reading of the data? Did this title […]

Early Bird Deadline May 1st for ISA Marketing & Sales Summit

The 7th Annual ISA Marketing & Sales Summit early-bird registration deadline is May 1, 2012. If you plan on attending, now is the time to register! 7th Annual ISA Marketing & Sales Summit August 15-17, 2012 Driskoll Hotel Austin, Texas The New Rules of Customer Engagement: Riding the Winds of Change Keynote: Jane Lansing, VP […]

Pinterest? Are You Kidding? Focus til You Get Social Marketing Right

I just saw another Tweet about how Pinterest isn’t only for consumer marketers. Give me a break. Have you seen the state of tech / industrial social marketing? There’s no way most companies should be jumping on Pinterest yet…they’re still trying to get their blogging and YouTube acts together. If you don’t have good content […]

Anatomy of a Solutions Marketer

The word “solution” is now part of the technology marketing landscape. It started to gain popularity back in the 1990s when we were trying to describe an integrated system that included hardware and software and services…a package that’s more application-focused and more directly solves customer problems. But now, as many of you know, I have […]