Archive for May 2012

What’s Hot in Search Marketing?

Last week I gave a pre-conference webinar for the 7th Annual ISA Marketing & Sales Summit. The topic: What’s Hot in Search Marketing? This is a continuation of my annual updates about what’s going on behind the scenes on the search engines and how that affects your rankings, for PPC and natural search. For those […]

Content Sharing – What goes where?

A couple of weeks ago, there was a discussion on the ISA Marketing & Sales Summit LinkedIn Group about content sharing. The problem was that management wanted to see more information being shared in social networks, but really, is posting a press release really that effective? Sure you can check off that you shared it, […]