Archive for September 2012

How to Avoid Being Persona Non Grata When Marketing on Facebook

Shari had an interesting series of discussions with her Clark and WPI students this week. The topic was marketing on Facebook. While about half the students (these are Gen Y / Millennials) have “friended” a company, most had never moved on to further interaction. One student friended Skittles because she likes their kooky status updates…very […]