Archive for November 2012

Being Grateful and Thank You!

Some may have heard by now that I am stepping down from my post at Telesian with my partner-in-crime, Shari Worthington.   I was offered a spectacular new position at a company in Rochester, New Hampshire, and I could not resist the opportunity to try something new.  For those who are curious, the company I am […]

What’s New: Inbound Marketing, Choice-Based Impressions, Content Marketing

It’s always interesting to watch marketing organizations and ad agencies scramble to apply the practices they preach to clients on their own businesses. –> Find a customer problem, provide a unique way to solve it, develop differentiated messaging, and spread the word. The big challenge in the 21st Century is that we have to figure […]