Archive for February 2013

Are Searchers Looking at Pay Per Click Ads? Latest Research Says Yes!

Since the late 1990’s, research has shown that Internet users are “functionally blind” to ads on a web page. In 2005, Burke, Hornof, Nilsen, and Gorman concluded, Eye tracking data reveal people rarely look directly at banners. A post hoc memory test confirms low banner recall and, surprisingly, that animated banners are more difficult to […]

ISA’s “Preparing Sales to Sell a New Solution” Webinar

On January 31st, ISA’s Marketing & Sales Summit hosted a (virtual) standing-room only crowd for their webinar, “Preparing Sales to Sell a New Solution.” Matt Leary, Principal at Solutions Insights, and Dr. Peter Martin, VP at Invensys Operations Management, wow’d the crowd with practical advice and been-there-done-that examples. Thank you to our speakers and also […]