Archive for October 2013

New Eye Tracking Research: Mobile Ads, PPC Ads, Web Ads

The UserXperience and Decision Making (UXDM) Lab at WPI has published a number of new research papers on topics related to online advertising and viewer behavior. I’m working on a new blog post that discusses what this research means to we marketers in the field. But in the meantime, I’d like to point you to […]

PODCAST: Gary Mintchell, Shari Worthington on Automation Marketing

Gary Mintchell, automation industry editor and founder of TheManufacturingConnection.com, caught up with me after the 2013 ISA Marketing and Sales Summit. We sat down for a few minutes to discuss what turned out to be another great conference. Not surprisingly, we ended up talking about M2M, social media, blogging, analytics, and a lot of the […]

Annual Marketing & Sales Conference Gets Rave Reviews

The 8th Annual ISA Marketing and Sales Summit in New Orleans was a hit! I’ve heard rave reviews from all sides. And believe me, as Program Chair, I’m the first to hear the negatives I’ll post quotes as I get all the material organized. For now, I’d like to show you some of the happy […]