Archive for April 2014

How Many Advertisements Do We See Each Day?

I am appalled at the amount of marketing data being randomly asserted without any research backing it up. How many people has the Internet turned into babbling idiots looking for their 15 minutes of fame by citing arbitrarily inflated, shock-factor numbers? This came to my attention again this weekend as I was reading a Tweet […]

TEDxWPI — Psychology, Neuroscience, and Behavioral Economics: Why Most People Don’t Get Marketing

We were deeply honored (and tinkled pink) that our very own Shari Worthington was invited to speak at the inaugural TEDx event at WPI on April 6, 2014. We’ll post the link to the talk as soon as it’s available. In the meantime, here is the material from Shari’s talk on “Psychology, Neuroscience, and Behavioral […]