Archive for June 2014

TEDx VIDEO: Psychology, Neuroscience, & Behavioral Economics: Why Most People Don’t Get Marketing

Here is the TEDx video of my April 2014 talk at TEDxWPI. And here’s a link to the transcript and slides from the talk. The talk covers widespread myths about marketing that make it a challenge to market marketing! Myth 1. Marketing = Sales Myth 2. Marketing = Advertising Myth 3: If you build a […]