What’s Working in Marketing

We’ve been producing podcasts at Telesian for the last year or so, and this year we want to step it up a notch.  Sometimes our podcasts work hand in hand with an article we have written, and sometimes we produce more educational podcasts, like the one we just released  “PR in a Social Media World.”  [...]

The long, sanitized corporate video is now a big no-no. They’re boring and less than useful. And the over the top production quality is an immediate indicator to viewers that it’s probably a marketing piece done mostly for the company’s benefit.
The Internet and Youtube have dramatically changed expectations when it comes to videos. As [...]

I was frolicking around Twitter, following the #marketing chat, and was reminded of the old McGraw-Hill advertising guy. Anyone remember him? For those of you who are too young, he’s got an important message for all B2B marketers:
“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what [...]

I was invited to give a talk today at WPI during National Entrepreneurship Week. My topic — “New Media Marketing.”
It was interesting to be face-to-face with a room full of kids, most half my age, and talk about a world they thought they knew inside out. These kids grew up online. They all had [...]

Every day it seems that a marketing study is published about this or that. Just yesterday I blogged about a senior marketing study that outlined priorities and concerns for 2009.  Well, today I happened to find another couple interesting tidbits from a CMO meeting held in Chicago today.
First and foremost marketing execs want accountability. This [...]

A recent study was published by MediaPost today that discussed what Senior Marketers are thinking about in 2009.  As I was reading it, I wanted to highlight some of the data and talk about it a bit.  Some of it rang true, other pieces did not.  Let’s see what you think as I break some [...]

Who knew? Really, there is an entire discussion around how all these Web 2.0 technologies influence the buying cycle, specifically of technology products.  There seems to be extra evidence surfacing that indicate technology products are well suited for blogs and influencing buyers.
In yesterday’s BtoB Online, a report indicated:
More than half of blog readers said they [...]

Came across an interesting article by emarketer.com that noted the growth in video advertising in the next five years.  Intuitively it makes sense, and they describe what will become a 2-way play with large brand advertisers that will pair up TV and online ads for the double bang.  The accessibility to online video is growing, [...]

The 3rd Annual ISA Marketing & Sales Summit was held last week in downtown Cleveland, and what a week it was!  This event is co-chaired by our very own Shari Worthington and editor of Control Magazine, Walt Boyes.  Thanks to everyone who attended and presented, our events continue to increase in quality and caliber each [...]

Just got a note from the Aberdeen Group – they are looking for senior Manufacturing personnel who have an interesting story to tell for their November Manufacturing Summit.  Here’s the message:
The Aberdeen Group is looking for Manufacturing Executives and Senior V.P.’s of Supply Chain, Operations, Engineering, Quality and Plan Managers to speak at our summit [...]