What’s Working in Marketing

Last week I had the opportunity to talk with two well respected editors from the automation industry, Walt Boyes, editor of Control Magazine and Gary Mintchell, editor of Automation World Magazine.  I wanted to find about how PR is changing with social media from their point of view.  Social media has opened up many new [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]

We’ve been talking about marketing budgets of late.  Seems to be a top of mind concern which is not surprising.  There are ways to be smart with your budget moving into the spring.  And those who are patient will have the last laugh because finally, you have the chance to be really noticed, because many [...]

Many PR agencies are out of control, pitching anyone and everyone multiple times for the same pitiful story. So TechCrunch, the hottest technology blog, is going to stop honoring embargoed information. Turns out, some of the agencies who are pitching under an embargo aren’t exactly honoring it themselves and the news is breaking elsewhere, often [...]

So, if you don’t like the way your company is being portrayed in the media — maybe someone’s writing a tell-all book focusing on only the things your company has done wrong — then take your PR program into your own hands…like Clear Channel did.
This from the Wall Street Journal:

In 2005, radio-giant Clear Channel Communications [...]

We had an interesting experience in this area. When our child was in the hospital on an automatic IV drip, we discovered that using her cell phone to text friends caused the regulator to periodically misfire.
Here’s an even scarier look at wireless medical devices from Electronic Design magazine,
It’s a terrifying thought—hackers using wireless technology to [...]

Once again, Apple’s PR team managed to save Steve Jobs hindquarters. Here’s how events unfolded.
Last week, after only 8 weeks on the market, Jobs lowered the price of the iPhone from $599 to $399. For those of us who haven’t gotten around to purchasing one yet, that’s a strong incentive to suck it up and [...]

Walt Boyes, Editor in Chief of CONTROL Magazine, and I are working on our presentation on May 21st at the MCAA Annual Conference. The topic is “PR: How to Get Editors Attention and Then What To Do With It!”
Walt had a great idea. We’re going to end the presentation with our “PR Wall of Shame” [...]

This recommendation comes to us from our good friend Rich Merrit, Manager of Marketing Communications at Moore Industries-International.
I’ve discovered that automation.com puts news releases on its web site almost immediately. If I send one in the morning, it’s usually live on the site by about 2pm. Therefore, what I have been doing lately is sending [...]