What’s Working in Marketing

Social media may be getting a lot of attention these days, but search engines are still top dog when it comes to researching information about a branded product. Note I said “branded.” Even if the person knows the name of the company making the product, they start their search on a search engine.
According to [...]

Today, Nielsen Business Media announced they are shuttering Sales & Marketing Magazine. Yet another case of a print publication unable to adapt to the Internet era. With all the upheaval in the world of publishing, one of the hot topics is monetization of digital properties — how do publishers make money from the Internet?
A [...]

Newspapers have really taken a big hit since the rise of the Web. Many struggle to find a way to compete against the enormous amount of free information sources online. A recent study by comScore, on behalf of the Newspaper Association of America, found that local newspaper web sites remain the most used and most [...]

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost [...]

The Internet has pushed hard on businesses and business models, in some cases upsetting entire industries. Case in point…publishing. Juliann recently wrote about the newspaper industry and their struggle to survive in a world of aggregated news content that’s freely available to anyone with a browser. Now we see the B2B publishing industry [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]

A recent survey by tools developer X+1 (not to be confused with X1 the enterprise search tools developer) found that people are generally unhappy with the performance of their companies’ search engine marketing (SEM) campaigns. I’m going to pick on X+1 a bit here, but only because they’re top of mind. My comments are generally [...]

I was frolicking around Twitter, following the #marketing chat, and was reminded of the old McGraw-Hill advertising guy. Anyone remember him? For those of you who are too young, he’s got an important message for all B2B marketers:
“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what [...]

Have companies pushed automation too far, to the point where customer service (if there is such a department) can take no responsibility? I’m sure we’ve all had experience with a voice mail system that never lets you get to a real person. Recently, Juliann talked about her run-in with Facebook and their less than stellar [...]

This just in from Media Post.  It is not the best news for our friends who are negatively affected by print advertising , but it is something we all saw coming.  Newsflash (or not): Print advertising continues to shrink.  We can all see it in the “thin-ness” of the print magazines we do receive, it’s [...]