What’s Working in Marketing

As the days progress with this oil spill, one thing keeps circulating in the back of my mind:  This could have been BP’s shining moment.
But it’s not, and in fact, as every day passes, the brand perception of BP continues to swirl down the perception drain. Their CEO botched opportunities to build support and empathy.  [...]

I started teaching marketing courses in the grad program at Worcester Polytechnic Institute in the fall of 2009. I loved it and am now teaching 3-4 courses a year there. One of the students I met in my first class is Steve Shin, a bright young man already at work in the Internet marketing [...]

A wealth of new research is out to help us fine tune our e-marketing programs, from the web site (the cornerstone of any e-marketing program) to search marketing to e-mail marketing to social media. How does your implementation compare with these best practices?
• All important calls to action need to stay above the fold [...]

The Internet has pushed hard on businesses and business models, in some cases upsetting entire industries. Case in point…publishing. Juliann recently wrote about the newspaper industry and their struggle to survive in a world of aggregated news content that’s freely available to anyone with a browser. Now we see the B2B publishing industry [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]

The long, sanitized corporate video is now a big no-no. They’re boring and less than useful. And the over the top production quality is an immediate indicator to viewers that it’s probably a marketing piece done mostly for the company’s benefit.
The Internet and Youtube have dramatically changed expectations when it comes to videos. As [...]

A recent survey by tools developer X+1 (not to be confused with X1 the enterprise search tools developer) found that people are generally unhappy with the performance of their companies’ search engine marketing (SEM) campaigns. I’m going to pick on X+1 a bit here, but only because they’re top of mind. My comments are generally [...]

All entrepreneurs dream of the hockey stick shaped growth curve. Twitter has now clearly hit that mark. According to ComScore Media Metrix, the number of visitors to Twitter.com increased by 131% from February to March 2009, reaching 9.3 million.

Of course, now they need to add revenue and profits to make that curve really meaningful [...]

Attention all you marketers out there who aren’t taking your Internet marketing seriously. This survey tells it all. When people are willing to give up sex for their Internet connection, you now know where the priorities lie
From the NY Times and Harris Interactive:
Intel came up with a novel way to show how important [...]

Every day I become more amazed at how fast things are happening.  I just shake my head and wonder.  First over the weekend was the Motrin debacle.  Another botched marketing campaign gone bad.  There are just so many articles out there on what happened to Motrin, here are a few links on it.
How Twittering Critics [...]