What’s Working in Marketing

In the process of researching information for an upcoming presentation, I came across this article about video growth and watching behavior that got my attention.  A recent comScore study showed that in the month of May, an average of 100 videos was viewed per viewer across all video sites. How many videos did you watch [...]

Social media may be getting a lot of attention these days, but search engines are still top dog when it comes to researching information about a branded product. Note I said “branded.” Even if the person knows the name of the company making the product, they start their search on a search engine.
According to [...]

A wealth of new research is out to help us fine tune our e-marketing programs, from the web site (the cornerstone of any e-marketing program) to search marketing to e-mail marketing to social media. How does your implementation compare with these best practices?
• All important calls to action need to stay above the fold [...]

Newspapers have really taken a big hit since the rise of the Web. Many struggle to find a way to compete against the enormous amount of free information sources online. A recent study by comScore, on behalf of the Newspaper Association of America, found that local newspaper web sites remain the most used and most [...]

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost [...]

The Internet has pushed hard on businesses and business models, in some cases upsetting entire industries. Case in point…publishing. Juliann recently wrote about the newspaper industry and their struggle to survive in a world of aggregated news content that’s freely available to anyone with a browser. Now we see the B2B publishing industry [...]

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of [...]

This morning I was reading a Harris poll from the Mediapost about daily newspaper reading habits, which had some very revealing statitstics that are surely going to hurt the newspaper industry more.
In fact, content wars are heating up all over the place.  I was reading up on DomesticatingIT’s article roundup last week, and Jon highlighted [...]

I happened to listen in to a webinar last week by Jeremiah Owyang and Charlene Li from the Altimeter Group about “Understanding Your Customer’s Social Behavior” that highlighted emerging behavior characteristics that we are discovering in the social networking world.  The  days of targeting by geography, gender, age are taking a backseat now that virtually [...]

By now, most of the marketing people we meet in the B2B space are past the “try social media” hype and are looking for ways to integrate their offline and online marketing programs to work together cohesively.  If you are one of those people, then I have some good news for you today.
Apparently, users of [...]