What’s Working in Marketing

Millions of personal blogs can be found across the Internet. Some aren’t worth the digital ink they’re written with; others are filled with interesting information about a person’s area of expertise. Here’s a journal about one person’s journey through the horrors of chronic Lyme Disease (something our own family knows all too much about).
The [...]

Just came across this post by eMarketer about a new report on online lead generation…
Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects [...]

Social media is hot and for good reason. There’s a ton of activity on the social networks, public and private. Here’s a great overview designed to show senior management why we need to care about the new media:

More and more, companies are working to find ways to participate in social media conversations. But there’s a [...]

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost [...]

The Internet has pushed hard on businesses and business models, in some cases upsetting entire industries. Case in point…publishing. Juliann recently wrote about the newspaper industry and their struggle to survive in a world of aggregated news content that’s freely available to anyone with a browser. Now we see the B2B publishing industry [...]

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]

Gartner just released the newest version of its “Hype Cycle,” a quick look at the latest technologies and where they fall in terms of usefulness vs hype. Any new technologies you need to get up to speed on? How about “human augmentation?” Interesting to see cloud computing and e-book readers at the peak of inflated [...]

This great blog post by Rosabeth Moss Kanter is apropos as we wind our way through the summer in hopes of an economic turnaround this fall.
Are you facing falling customer orders? Slower renewals? Cancellations? Requests for ever-deeper discounts?
Those are silly questions. Of course you are experiencing these recession symptoms. And you have probably cut [...]

The long, sanitized corporate video is now a big no-no. They’re boring and less than useful. And the over the top production quality is an immediate indicator to viewers that it’s probably a marketing piece done mostly for the company’s benefit.
The Internet and Youtube have dramatically changed expectations when it comes to videos. As [...]