What’s Working in Marketing

In the process of researching information for an upcoming presentation, I came across this article about video growth and watching behavior that got my attention.  A recent comScore study showed that in the month of May, an average of 100 videos was viewed per viewer across all video sites. How many videos did you watch [...]

Newspapers have really taken a big hit since the rise of the Web. Many struggle to find a way to compete against the enormous amount of free information sources online. A recent study by comScore, on behalf of the Newspaper Association of America, found that local newspaper web sites remain the most used and most [...]

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost [...]

Last week we posted an article about the decline in print advertising spend across many well-known, well-read publications.   In that posting, it was discussed that there was not a supporting view of how much of those dwindling dollars in print advertising were going to online advertising.   Well, no sooner did we publish that post that [...]

Came across an interesting article by emarketer.com that noted the growth in video advertising in the next five years.  Intuitively it makes sense, and they describe what will become a 2-way play with large brand advertisers that will pair up TV and online ads for the double bang.  The accessibility to online video is growing, [...]

A big callout and thanks to Michael Reidy at Bespoke for sharing this hilarious video about the insanity of how corporate decisions get made for advertising. This is truly a day in the life.
When I see a really stupid advertisement, I wonder with amazement about the people who sat around and actually made decisions leading [...]

A recent cover story in Information Week, “Make It Your Tube“, highlighted how quickly online videos are proliferating across the Internet. The article had some interesting stats, as well as covered the key points in managing/publishing a streaming video program.
Article Stats include:
How Often Do You View Video Online?
Once/day or more: 34% of [...]

I know the Internet has been hard on publications, but I never thought I’d see the day when PC Magazine took such a hit. I remember back in the 1980’s when PC Magazine was the leader in PC pubs, packing in hundreds of pages per issue. Of course, I always had a thing for Byte [...]

This in today’s Wall Street Journal:
Yahoo Inc.’s board plans to reject Microsoft Corp.’s unsolicited $44.6 billion offer to acquire the Web giant, a person familiar with the situation says.
After a series of meetings over the past week, Yahoo’s board determined that the $31 per share offer “massively undervalues” Yahoo, the person said. It also doesn’t [...]