What’s Working in Marketing

This week’s issue is focused on social media because I read several articles last week that touched on questions I’ve been asked recently.  Questions like:  Are there good examples of Facebook B2B pages?  Is auto-tweeting everything ok to do?  How are some of the big companies doing with social media?  I hope you found these [...]

I’m writing this Top Five Faves from the road, I’ve found a nice Barnes & Nobles cafe to connect and catch up briefly.  Last week was all over the map with good articles, it was hard to pick just 5!  From last week’s Old Spice campaign (never seen anything like it) along with a couple [...]

We’re happy to welcome back our Top 5 Faves, which highlights five articles we’ve read over the past week or two that we thought you’d like to know about.  Last week was packed with good tidbits to share, and hope you find them as interesting as I did.  Here’s the best of the best from [...]

This week’s top five faves is a mixed bag of good resources for marketers.  First, find helpful social media and PR blog posts in our “most useful” post.  We also take a look at how some companies are integrating social media with their corporate web sites, share a few tips for a Facebook Fan page [...]

This week’s top five faves’ is a mix of marketing favorites that I came across in the last 2 weeks.  We’ve  got a few strategic topics to consider, like taking a closer look at buyer personas, (something I’ve always wanted to explore further), along with understanding behaviors in the social web,  and how to handle [...]

This week’s Top 5 Faves talks alot about what’s happening in social media, it includes an update on how the Fortune 500 are using social media tools, discussion around why social media policies don’t work, and the challenges the CNN President is having with social media in general.  Also, we added yet another discussion point [...]

This week’s top five faves covers a range of topics including discussion about the state of US manufacturing, email marketing, taking a page out of Domino’s book for true transparent marketing, and that MadLibs-style communicating may be alive in marketing!   Oh, and how could I forget about the great article about the management secrets [...]

This week’s top 5 faves are insightful articles that we hope will  help improve your marketing efforts – or at least give you a different view on it.  From SEO, to SMS, to social networking, I can pretty much guarantee that there’s something on this list that will raise an eyebrow or trigger a divine [...]

Hope everyone had a nice Valentine’s Day weekend! Last week was a whirlwind of news and information from Toyota recalls, to the starting of the Winter Olympics and more.  We even had a good blog discussion about potential B2B publishing models, feel free to add your ten cents.
This week’s articles continue on the theme of [...]

This week’s top five had some good news for B2B marketers on growing budgets and some executives speaking out on what they are doing in this economy to be successful. We’ve also got a couple of other interesting, not marketing-related posts to share from Punxsutawney Phil’s shadow statistics and a bonus article to vote for [...]