What’s Working in Marketing

So, if you don’t like the way your company is being portrayed in the media — maybe someone’s writing a tell-all book focusing on only the things your company has done wrong — then take your PR program into your own hands…like Clear Channel did.
This from the Wall Street Journal:

In 2005, radio-giant Clear Channel Communications [...]

This is a bit of a departure from our usual marketing topics, but it’s an important issue so I’m going to raise it here.
I’m not a doctor, nor a medical researcher. But I am a parent who’s been fighting for the life of my teenage daughter who has now been diagnosed with Lyme Disease [...]