What’s Working in Marketing

Social media is hot and for good reason. There’s a ton of activity on the social networks, public and private. Here’s a great overview designed to show senior management why we need to care about the new media:

More and more, companies are working to find ways to participate in social media conversations. But there’s a [...]

As the days progress with this oil spill, one thing keeps circulating in the back of my mind:  This could have been BP’s shining moment.
But it’s not, and in fact, as every day passes, the brand perception of BP continues to swirl down the perception drain. Their CEO botched opportunities to build support and empathy.  [...]

This great blog post by Rosabeth Moss Kanter is apropos as we wind our way through the summer in hopes of an economic turnaround this fall.
Are you facing falling customer orders? Slower renewals? Cancellations? Requests for ever-deeper discounts?
Those are silly questions. Of course you are experiencing these recession symptoms. And you have probably cut [...]

It’s a challenging time for selling anything lately.  We get that.  And we wanted to help get some answers about how companies in the automation industry can put their best foot forward and succeed despite the challenges out there.  So recently I had the opportuity to interview Julie Fraser from Cambashi, and recorded a podcast [...]

We’ve been talking about marketing budgets of late.  Seems to be a top of mind concern which is not surprising.  There are ways to be smart with your budget moving into the spring.  And those who are patient will have the last laugh because finally, you have the chance to be really noticed, because many [...]

Have companies pushed automation too far, to the point where customer service (if there is such a department) can take no responsibility? I’m sure we’ve all had experience with a voice mail system that never lets you get to a real person. Recently, Juliann talked about her run-in with Facebook and their less than stellar [...]

Over the last few months, we’ve been talking alot of social media applications like Facebook, LinkedIn, and all.  The discussion of security really did not get explored – and not because it’s not important because it is, but also because it really had not affected me personally yet.  Well this week it did.  My Facebook [...]

The reason I bring this up is from a couple recent experiences with vendors who think they are talking to me, and the reality is I have no idea what they are saying.   Well I do hear the words, but comprehension is low.   I call this vendor-ese where the person I am talking to [...]

In a new survey from MarketingSherpa, poor service is the primary reason customers leave, even though vendors think price is the big problem.