What’s Working in Marketing

Of all the social networks, building a B2B presence on Facebook has its challenges.  Similar to LinkedIn, managing a Facebook page can feel like an echo chamber.  We know we need to be doing a better job in this area, so when this new report came out from Altimeter, I had take a closer look.  [...]

In the process of researching information for an upcoming presentation, I came across this article about video growth and watching behavior that got my attention.  A recent comScore study showed that in the month of May, an average of 100 videos was viewed per viewer across all video sites. How many videos did you watch [...]

Social media is hot and for good reason. There’s a ton of activity on the social networks, public and private. Here’s a great overview designed to show senior management why we need to care about the new media:

More and more, companies are working to find ways to participate in social media conversations. But there’s a [...]

Social media may be getting a lot of attention these days, but search engines are still top dog when it comes to researching information about a branded product. Note I said “branded.” Even if the person knows the name of the company making the product, they start their search on a search engine.
According to [...]

Facebook has taken massive grief recently because of the changes they made to their social network’s privacy settings. They claim they wanted to give users more “granularity” over options. In fact, what they was confuse most users and many of us ended up exposed to third-party promos whether we wanted to or not.
Today, Facebook [...]

As more brands are jumping on board with integrating social media tools into their marketing plans and campaigns, it becomes painfully obvious that creating and managing good, shareable content has its challenges.   In this podcast, I spend some time talking with Mike Boudreaux, Product Manager at Emerson Process Management and Jon DiPietro, entrepreneur, blogger and [...]

I started teaching marketing courses in the grad program at Worcester Polytechnic Institute in the fall of 2009. I loved it and am now teaching 3-4 courses a year there. One of the students I met in my first class is Steve Shin, a bright young man already at work in the Internet marketing [...]

Just another thing to think about.  I read today that just about any tweet (except Direct Message (DM) tweets) will be stored by the Library of Congress. In fact, they have been storing all public tweets since the inception of Twitter.  With more than 50M tweets and 600M twitter searches daily and rising, that’s going [...]

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost [...]

Last week I had the opportunity to talk with two well respected editors from the automation industry, Walt Boyes, editor of Control Magazine and Gary Mintchell, editor of Automation World Magazine.  I wanted to find about how PR is changing with social media from their point of view.  Social media has opened up many new [...]