What’s Working in Marketing

Millions of personal blogs can be found across the Internet. Some aren’t worth the digital ink they’re written with; others are filled with interesting information about a person’s area of expertise. Here’s a journal about one person’s journey through the horrors of chronic Lyme Disease (something our own family knows all too much about).
The [...]

The theme for the upcoming ISA Marketing & Sales Summit “In Search of the Holy Grail: Integrating Marketing and Sales”, and the Summit is running a blogging contest to win a iPod Touch if folks blog about a topic relevant to the upcoming Summit.  So, here’s my “entry”… although I’m not really qualified to [...]

Of all the social networks, building a B2B presence on Facebook has its challenges.  Similar to LinkedIn, managing a Facebook page can feel like an echo chamber.  We know we need to be doing a better job in this area, so when this new report came out from Altimeter, I had take a closer look.  [...]

Just came across this post by eMarketer about a new report on online lead generation…
Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects [...]

In the process of researching information for an upcoming presentation, I came across this article about video growth and watching behavior that got my attention.  A recent comScore study showed that in the month of May, an average of 100 videos was viewed per viewer across all video sites. How many videos did you watch [...]

Apparently, there could be some sunshine with blue skies in 2010.  This is a welcome relief for many of us, compared to the last time we blogged about marketing budgets.   In a recent Mediapost article that highlighted a poll by ANA, it seems that the worst of budget cuts are in the rear view [...]

The Internet has pushed hard on businesses and business models, in some cases upsetting entire industries. Case in point…publishing. Juliann recently wrote about the newspaper industry and their struggle to survive in a world of aggregated news content that’s freely available to anyone with a browser. Now we see the B2B publishing industry [...]

I was on a conference call Friday afternoon when the phrase came up again around marketers “have lost control of the message.” (Hat tip to our dear friend Walt Boyes)…but Walt went further and described the “Wac-a-mole” scenario which made laugh…then cry.   Actually, I thought it was a pretty accurate depiction of the state of [...]

2009 was a turbulent year, to say the least. Manufacturing and high tech took a good hit. Not quite as dramatic as 2001, but painful nonetheless. For marketers, this turbulence means more attention is being paid to tighter and tighter budgets. The pressure is on to make each dollar, each click, each conversion targeted and [...]

We are big fans of building internal e-mail lists, and often recommend this strategy with our clients. Homegrown email lists  trump any bought list of any kind, and we continually see good business opportunities come out of well managed, consistent email newsletter programs.  Even our own, “What’s Working in Marketing” e-newsletter has been a big [...]